Hair Care Uncovered

Haircare formulation never stands still, which is exactly why we love it. As creators of natural ingredients, we’re constantly uncovering smart solutions that help you shape the next wave of shampoos, serums, and scalp-loving treatments.

In this quick roundup, we’re spotlighting the trends guiding the present and future of haircare, the ingredients that enhance your formulations, and a few prototype ideas to spark your next big concept. 

Think of it as a fast, fun dose of inspiration for whatever you’re mixing up next.

→ Skinification of hair: The skinification effect has taken over all aspects of beauty. 

It focuses on true problem-solving: treating issues like dandruff, thinning, or damaged cuticles. The idea is to follow a consistent routine, similar to skincare cycles.

Think lightweight layering, pre-shampoo treatments, and advanced technologies that mirror pre-cleansing oils or masks in skincare. All designed to keep your hair just as pampered as your skin.

→ Glass hair: Glass hair comes from the trend of glass skin - the pursuit of a reflective, hydrated, perfect finish. 

Ingredients for microbiome balance and barrier repair of the scalp, with many ingredients like PDRN, exosomes, and peptides moving from skin care into hair care.

→ Wellbeing: Calming, meditative hair care ritual practices have become more popular; these can include hair washing, oiling, or brushing.

This is because gentle touch and scalp massages trigger the release of serotonin and oxytocin—neurotransmitters associated with calmness, happiness, and comfort.

Incorporating haircare into your daily or weekly routine provides a sense of structure, which is beneficial for mental health and confidence.

→ Hair sun protection: Similarly to how SPF has become a non-negotiable in anti-ageing skincare, UV protection is now reshaping haircare. 

Colour protection is increasingly seen as an extension of shielding hair from UV damage.

The scalp is especially vulnerable to UV rays, which can impact hair growth, weaken protein structure, and reduce elasticity. Sun exposure can also disrupt melanin, leading to colour changes and that all-too-familiar sun-induced fade.

In the lab, we are constantly creating new hair care formulations to make every formulator's life easier. Take a look at our hair-focused prototype range below: 

We offer a range of hair care ingredients to benefit all angles of hair support, from serums, conditioners and oils.