AI is quickly revolutionising the cosmetics industry, opening doors for more innovation, personalisation, and even smarter skincare solutions.
Whether it’s scanning your skin through an app, predicting next year’s biggest ingredient trend, or helping brands formulate cutting-edge products, AI is officially part of the beauty conversation.
So naturally, we got curious…
AI vs Alchemy Lab Team: The Cleansing Crown
Innovation is at the heart of everything we do, and recently, our lab team took on an exciting challenge of going head-to-head with AI.
We put artificial intelligence to the test in the most exciting way we know how: a cleanser formulation showdown!
In this friendly face-off, we challenged ChatGPT to create two brand-new cleanser concepts, designed to go head-to-head with the great formulations from our in-house lab team.
The Mission:
- Create two new cleanser concepts: one for dry skin and one for oily skin.
- Both must use our signature natural water thickener, Sclerothix®.
- Bonus points for creativity, marketability, and sensory appeal.
Cracking the Formula: The Results
Four unique cleansing concepts, tailored to specific skin types, were created with both efficiency and targeted skincare needs in mind.
Reflecting on the Challenge
While nothing can truly replace the creativity and expertise of our amazing lab team, AI proved to be a powerful tool in driving efficiency, sparking innovation, and, let’s be honest, fuelling a little friendly competition!
Summary
AI is an exciting tool; it’s fast, it’s smart, and it's great for trend analysis. But when it comes to truly great skincare, our lab team still reigns supreme.
There’s no algorithm for intuition; no code can replicate the deep product knowledge that comes from our lab team and the ability to understand what a truly skin-loving texture should feel like.
While AI can sift through data and remix what already exists, it can’t innovate, sense, feel, or imagine in the way a passionate formulator can.
At Alchemy, originality isn’t optional; it’s everything. Our lab team doesn't rely on what's been done before. We invent, refine, and create with a level of care and creativity that no machine can match. That’s the human edge and it's how we turn science into skin magic.
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