Beauty Trends for 2026: Our Perspective

It’s January, and cosmetic trend predictions are everywhere.

Some spark inspiration, others feel very familiar. But just like all formulators, our team face the challenge of predicting which ones will actually shape formulation creativity and actual product launches - and which will quietly fade away...

So, we asked the Alchemy team to share the trends they think take centre stage in 2026, and what they mean for formulators.

Here's what they had to say:

Ingredient clarity continues to rise in popularity as today’s beauty consumers want to know what is in their products, why it’s there, and how it works.

This goes beyond simplified INCI lists, it means

• Clear communication of ingredient function and benefits
• Honest, science-backed claims
• Greater visibility around sourcing and processing

For formulators, this trend encourages the use of well-understood, versatile ingredients that can be communicated globally.

Skincare is moving beyond quick fixes; the focus is now on skin that stays healthy and resilient for the long haul.

In 2026, we expect to see:

• Increased demand for ingredients that support barrier function
• Formulations designed to protect against environmental stressors
• A preventative, long-term approach to skin health

This trend fits perfectly with the broader wellness movement, where ageing isn't something to fight but something to support gracefully. 

Consumers are on the hunt for simplicity that doesn’t skimp on results, which is why multi-functional products are stealing the spotlight.

Life is busy, and we love products that do more in less time. Think hydration, protection, and that little sensory delight all in one. By 2026, this trend is shaping:

• Ingredients that deliver more than one benefit
• Streamlined formulations without sacrificing performance
• Skin care that fits into everyday life

For ingredient manufacturers, it’s a reminder of the power of versatile ingredients that can shine across multiple formulations and categories.

The lines between skincare, cosmetics, and wellness are blurring like never before, giving rise to hybrid beauty products that really do, do it all.

We expect to see more formulations that:

• Combine performance with skincare benefits
• Deliver instant results alongside long-term care
• Bridge multiple usage occasions or routines

Hybrid products are about working smarter, not harder, providing efficient multi-tasking systems.

Advances in AI, data, diagnostics, and formulation flexibility have made personalised skincare more accessible than ever.

In 2026, personalisation may appear through:

• Mix and match modular formulations
• Customisable ingredient systems
• Products designed for specific skin types, environments, or lifestyles

For formulators, this opens the door to thinking differently about scalability, flexibility, and ingredient compatibility, all while keeping regulatory and global standards in check.

Beauty is no longer just about looking good, it’s about feeling good, too. Today’s consumers want products that delight the senses, offering moments of calm, comfort, or indulgence through textures, scents, and experiences.

The trend highlights the importance of:

• Texture optimisation
• Sensory-enhancing ingredients
• Balanced formulations that deliver both performance and pleasure

Sensorial wellness reinforces the idea that beauty is not just functional - it is experiential.

Consumers are becoming more aware of the role of beneficial microorganisms in skin health, driving demand for formulations that:

• Support and protect the skin’s natural balance
• Avoid unnecessary disruption
• Boost long-term skin resilience

For cosmetic manufacturers, this trend is all about thoughtful ingredient choices, smart compatibility testing, and clear communication. After all, happy skin starts with happy microbes!